CEO and founder of Lovel
During his bachelor studies Malek specialised in marketing and graphic design, and after that in UX design by integrating the IBM studio in Paris during his master studies. He decided to quit his studies during the second year of his master studies to devote himself fully to his startup project: Lovel.
Lovel is a dating application that proposes to gamify the dating through challenges offered to singles based on their common interests. The goal is then to push them to create a complicity through the game, the centers of interest and the discovery, even before having exchanged the first real words. It has been almost three years since Malek Aziri started studying the behavior of singles and users of dating applications, to understand their issues in order to optimise the user experience on this type of service.